As a new business, CCC was in dire need of branding. Among other various print projects, I was tasked with bringing their logo ideas to life, as well as their likenesses in the form of caricatures. Also pictured is a website design concept.
Although my logo concepts weren’t ultimately the ones chosen, I very much enjoyed the process and am proud of what I came up with using the original specs.
I was extremely new to illustration when asked to draw caricatures of the business partners (AKA, the “Sweet Geeks”), but I was thrilled by the challenge. In more recent times, the business has become family-run, thus the updated characters.