ROUGHNECK CONCESSIONS LOGO

Roughneck Concessions is exactly as the name suggests: a concession stand located at construction sites.

The initial request was to illustrate a “burly” construction worker over a camouflage background, but as you can see, the client later changed their mind and decided on a hot dog instead, over neon camouflage. I’m still partial to the original concept, however, I concede that the hot dog is more fitting!